If you want your law firm blog to be successful, you need to update it regularly. But what exactly does that mean? How many blog posts should you publish every month?
This blog is provided for general information only. Always talk to a laywer or other appropriate professional before making decisions.
What should you think about when deciding how many blog posts to publish per month?
Blogging for SEO is a great strategy to increase your rankings in search engines. However, there is no set number of times you should be posting per week.
Blogging is an activity that requires time, energy, and money. There are many different opinions on how often to add a blog post. Some bloggers recommend publishing a new post once per day or twice per week. Others suggest waiting until there is something worth writing about before publishing anything at all.
If you want to increase your keyword rankings, you may need to produce more pieces of content than you currently do. However, most law firms don’t have unlimited budgets to spend on their marketing efforts. Producing quality content takes time and effort, so you need to make sure you’re getting the biggest bang for your buck.
Is writing one blog post per day a good blogging frequency?
Frequent posting is a good idea if you want to attract visitors to your website. Fresh new content every day brings lots of love from search engines. Posting frequently helps you get more organic traffic. Organic traffic means people who found your law firm through free searches rather than clicking on search engine ads that you had to pay for.
Writing daily posts or even multiple posts per day can give you a routine and help you post more consistently. The problem is that not every day is the same. You probably won’t have time to blog when you’re on trial.
You can write more than one post on some days and schedule them to publish on the days you won’t have time to write. However, that can break up your writing routine.
You also don’t want to risk burning out if you try to take on too much. Your posts should be high-quality and compelling enough to convince your target audience to hire you. Don’t force yourself into writing when you’re tired or bored. You need to focus on content quality over quantity.
What about a posting frequency of several times per week or month?
Setting a posting schedule like 2-3 times per week or 4-8 times per month can be easier to manage. However, that also means you’ll have less content helping your law firm’s website rank for new keywords.
One reason in favor of going with a lower posting frequency is that longer posts (more than 1,000 words) typically get more organic search traffic. They can cover more keywords, and search engines may see them as more valuable content. Take your time doing keyword research, optimizing your posts for SEO, and promoting your blog to ensure that you still receive the most traffic possible, despite having fewer posts.
However, if the quality is equal, a law firm with more posts is still likely to get more search traffic than one with fewer posts. Again, it’s a game of how many keywords you can cover.
How do you know if you’re posting the right amount of times per month?
Blogging frequency should be increased or decreased based on the results you’re getting. This includes both appearing in more search engine results and getting new clients from those results.
When you’re getting started, you’ll have to add a lot of content just to get your firm ranking in the most common searches. Once you get established, start digging into what types of posts get you the clients you want and which ones don’t.
You’ll also want to make time for updating old content. You may need to rewrite blog posts to better match what will get clients to choose you. You may also be missing keywords that belong in your existing content rather than in brand new posts.
What are you trying to get from your blog?
A law firm blog is a marketing tool rather than a vanity project or a hobby. This means every decision you make about your blog should be based on how your blog fits into your law firm’s marketing strategy.
What should you do if you’re trying to improve your SEO?
Blogs should be updated regularly. A frequent update schedule helps increase the number of backlinks to your site. Bigger blogs help increase the amount of content available for search engines to crawl.
What should you do if you’re trying to improve other sales channels?
SEO-focused content helps build brand awareness and generate traffic. However, it takes time. You might want to put your focus on other parts of the law firm sales funnel.
To increase your PPC advertising budget, you might want to slow down your blog schedule. You don’t want to stop adding content altogether because your website will look inactive to search engines. To get the best results at this point, focus on blog posts that will help people who click your ads decide to hire you even if those aren’t your highest priority keywords for improving your search rankings.
If you use email marketing, write blog posts that will be good for your email newsletter. That way, you can put your content to multiple uses and be more efficient with your marketing budget.
How can you improve your posting frequency?
If you know your blog is getting results, but you don’t just have time to take it to the next level, it may be time to outsource.
Blog writing services are an effective way to produce quality content for your blog. You’ll get the content you need when you need it with no need to worry about carving time out of your own schedule. You can request a range of services depending on your needs, including writing, topic research, and publishing content on your website.
There’s no exact answer to how many posts per month you should publish, but you need to post high-quality content regularly if you want to succeed. Track your SEO results and adjust as you go. If you don’t have time or want to leave your content strategies to the experts, hire a legal blog writing or SEO service.